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SAINT JOHN STUDIO BRAND SYSTEMS BOB SAINT JOHN · SELECTED WORK 12 CHANGE AT ENTERPRISE SCALE Working inside the brand NYNEX · BELL ATLANTIC · VERIZON · IDEARC I directed communications across 29 U.S. markets, coordinating market leaders and agency partners. We kept the brand recognizable while adapting its execution to each market. A standard works when people can put it to work.