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Visual communication in practice

Page 5: The Idea Wheel
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SAINT JOHN STUDIO
TEACHING INSTRUMENT
BOB SAINT JOHN  ·  SELECTED WORK
05
CLASSROOM METHOD
The Idea Wheel
I created the Idea Wheel at 
Montserrat College of Art to help 
my senior illustration students 
move beyond the empty canvas.
The six discs combine 
independent constraints. Students 
respond to an unexpected 
combination, then explain why 
they chose that direction. The 
wheel gets them started without 
deciding the result.